Diseño de un Plan de Marketing para recuperar el turismo en el destino Callao
Fecha
2023
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Antonio Ruiz de Montoya
Resumen
El destino Callao es un símbolo de la riqueza y potencial turístico de Perú por su ubicación estratégica y su proximidad al Aeropuerto Internacional Jorge Chávez y al primer puerto del país (Gobierno Regional del Callao, 2021). Además, alberga diversos atractivos turísticos que destacan por su importancia histórica, culinaria, artística, cultural y natural, como son la plaza Miguel Grau, el Museo de Arte Cubano, Callao Monumental, el Museo Fugaz, los Humedales de Ventanilla, las islas Palomino, la Fortaleza del Real Felipe, el museo Abtao, entre otros (Gobierno Regional del Callao, 2021). Algunos se encuentran administrados por entidades públicas o privadas tal y como el Ministerio de Comercio Exterior y Turismo (MINCETUR), el Servicio Nacional de Áreas Naturales Protegidas (SERNANP), el Ministerio de Cultura a través de su Dirección Desconcentrada de Cultura, el Gobierno Regional del Callao, municipalidades distritales, la Marina de Guerra y el Ejército del Perú (Pomarica, 2018). Lo que evidencia que a través de un Plan de Marketing es posible desarrollar estrategias que permitan obtener una variada, auténtica y competitiva oferta turística sobre otros destinos del país y el mundo.
Callao is a symbol of Peru's wealth and tourism potential due to its strategic location and proximity to Jorge Chávez International Airport and the country's main port (Regional Government of Callao, 2021). It is also home to several tourist attractions that stand out for their historical, culinary, artistic, cultural, and natural importance, such as the Miguel Grau Plaza, the Cuban Art Museum, Callao Monumental, the Fugaz Museum, the Ventanilla Wetlands, the Palomino Islands, the Real Felipe Fortress, and the Abtao Museum, among others (Callao Regional Government, 2021). Some are managed by public or private entities such as the Ministry of Foreign Trade and Tourism (MINCETUR), the National Service of Natural Protected Areas (SERNANP), the Ministry of Culture through its Decentralized Directorate of Culture, the Regional Government of Callao, district municipalities, the Navy and the Peruvian Army (Pomarica, 2018). Which evidences that through a Marketing Plan it is possible to develop strategies that allow obtaining a varied, authentic and competitive tourist offer over other destinations in the country and the world.
Callao is a symbol of Peru's wealth and tourism potential due to its strategic location and proximity to Jorge Chávez International Airport and the country's main port (Regional Government of Callao, 2021). It is also home to several tourist attractions that stand out for their historical, culinary, artistic, cultural, and natural importance, such as the Miguel Grau Plaza, the Cuban Art Museum, Callao Monumental, the Fugaz Museum, the Ventanilla Wetlands, the Palomino Islands, the Real Felipe Fortress, and the Abtao Museum, among others (Callao Regional Government, 2021). Some are managed by public or private entities such as the Ministry of Foreign Trade and Tourism (MINCETUR), the National Service of Natural Protected Areas (SERNANP), the Ministry of Culture through its Decentralized Directorate of Culture, the Regional Government of Callao, district municipalities, the Navy and the Peruvian Army (Pomarica, 2018). Which evidences that through a Marketing Plan it is possible to develop strategies that allow obtaining a varied, authentic and competitive tourist offer over other destinations in the country and the world.
Descripción
Palabras clave
Marketing turístico, Gestión de marketing, Oferta turística, Sector público, Turismo sostenible, Callao (Perú : Provincia Constitucional), Turismo
Citación
Ñopo, A. (2023). Diseño de un Plan de Marketing para recuperar el turismo en el destino Callao [Tesis de pregrado, Universidad Antonio Ruiz de Montoya]. Repositorio Institucional UARM. http://hdl.handle.net/20.500.12833/2569