Plan de negocios de una empresa importadora y comercializadora de tractores agrícolas de alta eficiencia para un determinado sector agrícola del Perú
Fecha
2019
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Universidad Antonio Ruiz de Montoya
Resumen
El desarrollo del presente trabajo es importante ya que permite dar a conocer la realidad sobre el nivel y potencial de mecanización agrícola con el que cuenta las regiones de Lima, Ica, Arequipa, Ayacucho, Junín, Ancash y SanMartín en Perú ya que los mercados actuales cada vez más competitivos exigen que los productores agrarios puedan participar con productos que cumplen con los estándares de calidad exigidos en el contexto internacional, es por ello que los productores deben tener acceso a servicios públicos y privados de asistencia técnica, capacitación, información de mercados, sanidad y crédito que les permita aplicar las nuevas tendencias tecnológicas en la producción. Se menciona estos factores ya que es vital esta capacitación para que el productor sepa exactamente cuándo y qué cultivar ya que en base a esa información se realizará la elección de la maquinaria adecuada.
Es por lo comentado que nosotros proponemos una solución para la necesidad que existe en la realidad peruana mediante un plan de negocios de una empresa de distribución y comercialización de tractores agrícolas para las regiones del Perú antes mencionadas “que permita elevar la calidad de vida y bienestar de la sociedad rural”. La mecanización es uno de los factores esenciales que permite, asegurar y mantener un nivel suficiente de producción agrícola.
Indudablemente, la administración adecuada de parques de maquinaria agrícola debe considerar una serie de factores, entre ellos: características del suelo, clima, disponibilidad agua y los posibles impactos sobre el medio ambiente. Dicha gestión es un proceso integrado para la optimización del recurso máquina, tiempo y costos, variables que están determinadas por la adecuada selección del tractor a emplear.
The development of the present research is important since it allows to make known the reality about the level and potential of agricultural mechanization that the regions of Lima, Ica, Arequipa, Ayacucho, Junín, Ancash and San Martín have in Peru since the increasingly competitive markets require that agricultural producers can participate with products that meet the quality standards required in the international context, which is why producers must have access to public and private services of technical assistance, training, information markets, health and credit that allow them to apply new technological trends in production. These factors are mentioned as this training is vital so that the producer knows exactly when and what to grow, since based on this information, the selection of the appropriate machinery will bemade. It is for this reason that we propose a solution for the need that exists in the Peruvian reality through the pre-feasibility study of a company of distribution and commercialization of agricultural tractors for the regions of Peru before mentioned "that allows to elevate the quality of life and well-being of rural society”. Mechanization is one of the essential factors that allows, ensure and maintain a sufficient level of agricultural production. Undoubtedly, the proper management of agricultural machinery parks should consider a series of factors, including: soil characteristics, climate, water availability and possible impacts on the environment. Said management is an integrated process for the optimization of the machine resource, time and costs, variables that are determined by the appropriate selection of the tractor that will be used.
The development of the present research is important since it allows to make known the reality about the level and potential of agricultural mechanization that the regions of Lima, Ica, Arequipa, Ayacucho, Junín, Ancash and San Martín have in Peru since the increasingly competitive markets require that agricultural producers can participate with products that meet the quality standards required in the international context, which is why producers must have access to public and private services of technical assistance, training, information markets, health and credit that allow them to apply new technological trends in production. These factors are mentioned as this training is vital so that the producer knows exactly when and what to grow, since based on this information, the selection of the appropriate machinery will bemade. It is for this reason that we propose a solution for the need that exists in the Peruvian reality through the pre-feasibility study of a company of distribution and commercialization of agricultural tractors for the regions of Peru before mentioned "that allows to elevate the quality of life and well-being of rural society”. Mechanization is one of the essential factors that allows, ensure and maintain a sufficient level of agricultural production. Undoubtedly, the proper management of agricultural machinery parks should consider a series of factors, including: soil characteristics, climate, water availability and possible impacts on the environment. Said management is an integrated process for the optimization of the machine resource, time and costs, variables that are determined by the appropriate selection of the tractor that will be used.
Descripción
Palabras clave
Mecanización agrícola, Tractores, Planificación de empresas, Ingeniería industrial, Perú, Ingeniería