Plan de negocios para la producción y comercialización de licor de pisco con extracto de sancayo del Fundo Figueroa en Arequipa
Fecha
2019
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Universidad Antonio Ruiz de Montoya
Resumen
Fundo Figueroa en sus años de inicio, tiene un arranque artesanal, por tanto empírico en su gestión, en este plan de negocios esta direccionando una hoja de ruta a nuestros planes a largo plazo, lo que se espera con este plan de negocios es que se tenga un crecimiento continuo, con los inconvenientes de la alta competitividad y complejidad del mercado que se viene desenvolviendo, todo esto registrando en el plan el de negocios con la documentación encontrada en este proceso, formulamos este plan de negocios. Hemos visto por necesidad plasmar las oportunidades donde se precisa el norte de esta empresa, tómese por norte a la visión y la misión que estamos indicando en este plan a largo y mediano plazo.
Los factores ambientales gubernamentales y económicos, que si bien es cierto presentan algún tipo de oportunidades en nuestro entorno, también contrapesan amenazas, algunas como en el ámbito social y cultural. También tenemos en el entorno externo amenazas, a la vez dentro del análisis ecológico ambiental, afectado por fenómenos naturales, ya que estamos relacionados a la agricultura, que pueden traer complicaciones colaterales a nuestra producción. La planificación, la organización, así como el análisis de nuestros resultados, nos ayudan a establecer estrategias, que aminoren nuestras amenazas y optimicen nuestras oportunidades al igual que nuestras fortalezas y disminuir nuestras debilidades, de esta forma nos ubica en un sector en el cual nosotros, podemos implementar nuevas estrategias, para poder asegurar el crecimiento en nuestras operaciones.
Fundo Figueroa in its early years, has a craft start, therefore empirical in its management, in this business plan is directing a roadmap to our long-term plans, what is expected with this business plan is that it have a continuous growth, with the disadvantages of the high competitiveness and complexity of the market that has been developing, all this registering in the business plan with the documentation found in this process, we formulate this business plan. We have seen need to capture the opportunities where the north of this company is needed, take the view and mission that we are indicating in this long and medium term plan. The governmental and economic environmental factors, which although it is true present some kind of opportunities in our environment, also counterweights threats, some as in the social and cultural field. We also have threats in the external environment, at the same time in the ecological environmental analysis, affected by natural phenomena, since we are related to agriculture, which can bring collateral complications to our production. The planning, the organization and the analysis of our results help us to establish strategies that reduce our threats and optimize our opportunities as well as our strengths and diminish our weaknesses, thus locating us in a sector in which we, We can implement new strategies to ensure growth in our operations.
Fundo Figueroa in its early years, has a craft start, therefore empirical in its management, in this business plan is directing a roadmap to our long-term plans, what is expected with this business plan is that it have a continuous growth, with the disadvantages of the high competitiveness and complexity of the market that has been developing, all this registering in the business plan with the documentation found in this process, we formulate this business plan. We have seen need to capture the opportunities where the north of this company is needed, take the view and mission that we are indicating in this long and medium term plan. The governmental and economic environmental factors, which although it is true present some kind of opportunities in our environment, also counterweights threats, some as in the social and cultural field. We also have threats in the external environment, at the same time in the ecological environmental analysis, affected by natural phenomena, since we are related to agriculture, which can bring collateral complications to our production. The planning, the organization and the analysis of our results help us to establish strategies that reduce our threats and optimize our opportunities as well as our strengths and diminish our weaknesses, thus locating us in a sector in which we, We can implement new strategies to ensure growth in our operations.
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Palabras clave
Planificación de la producción, Comercio, Pisco, Arequipa (Perú : Departamento), Ingeniería industrial