Evaluación del impacto social en el estilo de vida y cultura de los residentes de la ciudad de Ayacucho debido a la actividad turística durante las fiestas de Semana Santa
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2026
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Universidad Antonio Ruiz de Montoya
Resumen
El presente estudio analizó el impacto sociocultural del turismo durante la Semana Santa en Ayacucho, con énfasis en el estilo de vida y la cultura de la comunidad local. A través de un enfoque mixto, se aplicaron 276 encuestas a residentes, 117 a visitantes y se realizaron 8 entrevistas a expertos del sector público y cultural. Los resultados muestran una clara dualidad: más del 90 % de los encuestados valoran positivamente la festividad por su impacto económico, mientras que los expertos alertan sobre una creciente mercantilización del evento, donde el sentido religioso y cultural se ve desplazado por fines comerciales y recreativos, en gran parte debido al perfil joven de los turistas. Aunque la comunidad percibe los efectos negativos —como el desorden y la saturación— como temporales y tolerables, esta actitud puede contribuir a una erosión cultural progresiva. Se concluye que la Semana Santa en Ayacucho enfrenta una tensión entre el desarrollo económico y la sostenibilidad cultural. La alta aceptación social basada en beneficios económicos contrasta con una gestión deficiente, lo que pone en riesgo la autenticidad de la festividad y demanda un enfoque más equilibrado y sostenible.
This study analyzed the sociocultural impact of tourism during Holy Week in Ayacucho, focusing on the lifestyle and culture of the local community. Using a mixed-methods approach, 276 surveys were conducted to residents, 117 to visitors, and 8 in-depth interviews were carried out to public officials and cultural experts. The findings reveal a clear duality: over 90% of surveyed residents view the event positively due to its economic benefits, while experts warn of increasing commercialization, where the original religious and cultural meaning is being displaced by recreational and commercial purposes—driven largely by a younger tourist profile. Although the community perceives negative effects such as disorder and overcrowding as temporary and tolerable, this acceptance may contribute to gradual cultural erosion. The study concludes that Ayacucho’s Holy Week faces a tension between economic development and cultural sustainability. While broad social acceptance is fueled by economic gains, weak management threatens the authenticity of the event, making the implementation of a more balanced and sustainable approach essential.
This study analyzed the sociocultural impact of tourism during Holy Week in Ayacucho, focusing on the lifestyle and culture of the local community. Using a mixed-methods approach, 276 surveys were conducted to residents, 117 to visitors, and 8 in-depth interviews were carried out to public officials and cultural experts. The findings reveal a clear duality: over 90% of surveyed residents view the event positively due to its economic benefits, while experts warn of increasing commercialization, where the original religious and cultural meaning is being displaced by recreational and commercial purposes—driven largely by a younger tourist profile. Although the community perceives negative effects such as disorder and overcrowding as temporary and tolerable, this acceptance may contribute to gradual cultural erosion. The study concludes that Ayacucho’s Holy Week faces a tension between economic development and cultural sustainability. While broad social acceptance is fueled by economic gains, weak management threatens the authenticity of the event, making the implementation of a more balanced and sustainable approach essential.
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Palabras clave
Impacto social, estilo de vida, cultura
Citación
Alburto, M. y Gavilan, A. (2026). Evaluación del impacto social en el estilo de vida y cultura de los residentes de la ciudad de Ayacucho debido a la actividad turística durante las fiestas de Semana Santa [Tesis de pregrado, Universidad Antonio Ruiz de Montoya]. Repositorio Institucional UARM.
