“¡Ampay!”: Una aproximación al concepto infidelidad desde la dialéctica negativa en la industria del espectáculo peruano
Fecha
2025
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Universidad Antonio Ruiz de Montoya
Resumen
A partir de la dialéctica negativa de Theodor W. Adorno, esta tesis propone una lectura crítica del fenómeno del “ampay”, forma espectacularizada de presentar la infidelidad en la televisión peruana. El enfoque se justifica porque, frente a los sistemas que subsumen lo real en totalidades conceptuales, Adorno plantea el reconocimiento de la no-identidad entre concepto y objeto, es decir que el concepto no agota al objeto. Aplicado al “ampay”, esto permite cuestionar cómo la industria cultural transforma la experiencia afectiva en mercancía simbólica. El espectáculo televisivo impone una comprensión homogénea del fenómeno tornándola repetible, rentable y aparentemente transparente, al margen de sus tensiones internas. Bajo el término “ampay”, la infidelidad pierde su carácter ético, íntimo y contradictorio, reduciendo el sufrimiento del sujeto a mero consumo. Este fenómeno revela una racionalidad instrumental que configura identidades falsas. La tesis analiza las condiciones espectaculares de este proceso, en su aparición, sus contradicciones irresueltas y los efectos en la subjetividad del sujeto. A través del análisis del caso de Christian Domínguez y su exposición en el programa Magaly TV, la firme, se demostrará que el espectáculo impone un concepto identitario de infidelidad que invisibiliza las tensiones entre el deseo, el amor y la verdad.
Based on Theodor W. Adorno’s negative dialectic, this thesis proposes a critical reading of the “ampay” phenomenon, a spectacularized form of presenting infidelity on Peruvian television. This approach is justified because, in contrast to systems that subsume reality into conceptual totalities, Adorno proposes the recognition of the non-identity between concept and object, that is, that the concept does not exhaust the object. Applied to the “ampay,” this allows us to question how the cultural industry transforms affective experience into a symbolic commodity. The television spectacle imposes a homogeneous understanding of the phenomenon, making it repeatable, profitable, and seemingly transparent, regardless of its internal tensions. Under the term “ampay,” infidelity loses its ethical, intimate, and contradictory character, reducing the subject's suffering to mere consumption. This phenomenon reveals an instrumental rationality that configures false identities. The thesis analyzes the spectacular conditions of this process, its emergence, its unresolved contradictions, and the effects on the subjectivity of the subject. Through an analysis of the case of Christian Domínguez and his portrayal on the program Magaly TV, la firme, it will be demonstrated that the spectacle imposes an identity-based concept of infidelity that obscures the tensions between desire, love, and truth.
Based on Theodor W. Adorno’s negative dialectic, this thesis proposes a critical reading of the “ampay” phenomenon, a spectacularized form of presenting infidelity on Peruvian television. This approach is justified because, in contrast to systems that subsume reality into conceptual totalities, Adorno proposes the recognition of the non-identity between concept and object, that is, that the concept does not exhaust the object. Applied to the “ampay,” this allows us to question how the cultural industry transforms affective experience into a symbolic commodity. The television spectacle imposes a homogeneous understanding of the phenomenon, making it repeatable, profitable, and seemingly transparent, regardless of its internal tensions. Under the term “ampay,” infidelity loses its ethical, intimate, and contradictory character, reducing the subject's suffering to mere consumption. This phenomenon reveals an instrumental rationality that configures false identities. The thesis analyzes the spectacular conditions of this process, its emergence, its unresolved contradictions, and the effects on the subjectivity of the subject. Through an analysis of the case of Christian Domínguez and his portrayal on the program Magaly TV, la firme, it will be demonstrated that the spectacle imposes an identity-based concept of infidelity that obscures the tensions between desire, love, and truth.
Descripción
Palabras clave
Industria cultural, Medios de comunicación social, Ciudadanía, Dialéctica, Conocimiento, Filosofía
Citación
Cisneros, R. (2025). “¡Ampay!”: Una aproximación al concepto infidelidad desde la dialéctica negativa en la industria del espectáculo peruano [Tesis de maestría, Universidad Antonio Ruiz de Montoya]. Repositorio Institucional UARM. https://hdl.handle.net/20.500.12833/2840
