Competencia mediática y generación de ciudadanía intercultural: el caso del video comunitario en ocho regiones de Perú
Fecha
2025
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Universidad Antonio Ruiz de Montoya
Resumen
Esta tesis analiza la relación entre la competencia mediática y la construcción de ciudadanía intercultural a partir del caso del video comunitario desarrollado en ocho regiones del Perú. Aunque existe abundante teoría sobre la competencia mediática y su vínculo con la noción de ciudadanía, persiste una falta de estudios empíricos que aborden esta relación desde experiencias concretas y contextualizadas, especialmente fuera del ámbito educativo formal. En respuesta a este vacío, la investigación se enmarca en un contexto caracterizado por prácticas mediáticas poco éticas y una amplia diversidad cultural, lo que exige repensar la competencia mediática desde una perspectiva situada y comunitaria. El estudio adopta un enfoque cualitativo con un diseño de análisis temático reflexivo, aplicando entrevistas semiestructuradas e interpretación composicional de productos audiovisuales. Los hallazgos muestran que el video comunitario genera prácticas comunicacionales que fortalecen el sentido de lo colectivo, fomentan el autorreconocimiento y revelan el rol de la comunidad en la construcción de ciudadanía intercultural. Se concluye que la competencia mediática y la ciudadanía intercultural se potencian mutuamente cuando el proceso comunicativo es comunitario, crítico y contextualizado, consolidando al video comunitario como una vía alternativa para el ejercicio ciudadano en contextos de desigualdad y marginación.
This thesis analyzes the relationship between media literacy and the construction of intercultural citizenship through the case of community video initiatives developed in eight regions of Peru. Although there is an abundance of theoretical work on media literacy and its connection to the notion of citizenship, there is a persistent lack of empirical studies that address this relationship through concrete and contextualized experiences, especially outside the realm of formal education. In response to this gap, the research is situated within a context marked by unethical media practices and broad cultural diversity, which demands a rethinking of media literacy from a situated and community-based perspective. The study adopts a qualitative approach with a reflexive thematic analysis design, using semi-structured interviews and compositional interpretation of audiovisual products. The findings show that community video fosters communication practices that strengthen a sense of collectivity, promote self-recognition, and reveal the role of the community in building intercultural citizenship. The study concludes that media literacy and intercultural citizenship mutually reinforce each other when the communication process is community-driven, critical, and contextualized, establishing community video as an alternative means of citizen engagement in contexts of inequality and marginalization.
This thesis analyzes the relationship between media literacy and the construction of intercultural citizenship through the case of community video initiatives developed in eight regions of Peru. Although there is an abundance of theoretical work on media literacy and its connection to the notion of citizenship, there is a persistent lack of empirical studies that address this relationship through concrete and contextualized experiences, especially outside the realm of formal education. In response to this gap, the research is situated within a context marked by unethical media practices and broad cultural diversity, which demands a rethinking of media literacy from a situated and community-based perspective. The study adopts a qualitative approach with a reflexive thematic analysis design, using semi-structured interviews and compositional interpretation of audiovisual products. The findings show that community video fosters communication practices that strengthen a sense of collectivity, promote self-recognition, and reveal the role of the community in building intercultural citizenship. The study concludes that media literacy and intercultural citizenship mutually reinforce each other when the communication process is community-driven, critical, and contextualized, establishing community video as an alternative means of citizen engagement in contexts of inequality and marginalization.
Descripción
Palabras clave
Medios de comunicación social, Ciudadanía, Interculturalidad, Comunidades campesinas, Regiones, Perú, Ciencias sociales
Citación
Loza, L. (2025). Competencia mediática y generación de ciudadanía intercultural: el caso del video comunitario en ocho regiones de Perú [Tesis de maestría, Universidad Antonio Ruiz de Montoya]. Repositorio Institucional UARM. https://hdl.handle.net/20.500.12833/2839
